A physical letter addressed to them by name — from a new friend somewhere in the world. Every letter tells a story, hides a mystery to solve, and shares a recipe from where they live. Launching September 2026 for ages 6–9.
Clueling fits inside a standard envelope. Every month it lands in your mailbox addressed directly to your child — no packaging, no filler, just the letter and what goes with it.
Written in the voice of a fictional child from another country. Addressed to your child by name. It reads like a letter from a friend — because that's what it is.
Every letter hides a clue. A puzzle tool ships with it — rune key, cipher card, symbol guide, or a translucent overlay. The format changes each time so it never feels the same.
A simple, kid-friendly recipe from the character's country. Something to make together at home after the mystery is solved. All ingredients available at any grocery store.
Iceland
A sheep farm in the highlands. His afi carves runes into driftwood — Einar has been learning what they mean.Brazil
Salvador, Bahia. He draws on everything and has been learning capoeira since he was six.Kenya
Old Town Mombasa. She keeps a nature journal and notices everything before anyone else does.Japan
Eastern Kyoto, near the Higashiyama hills. Playful and precise. Has opinions about origami paper quality.